Case studies
How fintech and payments companies built AI search visibility, citation architecture, and non-brand discoverability -- with real constraints, real decisions, and real outcomes.
Each engagement started with a specific gap. These are the results.

Different constraints, different decisions
EMBEDDED FINANCE INFRASTRUCTURE
Category-defining platform. Missing from the conversations that define it.
What changed
Built citation architecture and evaluation-stage content system. AI-referred sessions grew from 17 to 607 per quarter over four quarters. Reached #1 for "unified payments platform" above Stripe from a DR 41 baseline.
Read the full case study
Global payouts orchestration fintech
Mature product. Limited non-brand discoverability.
What changed
Built structured content and on-page growth system. Organic clicks grew from 85 to 330. AI traffic from 15 to 257.
Read the full case study
Each engagement started with a specific gap. These are the results.
Explore services